Glaxo Smithklines' Aquafresh kids toothpaste had some characters on their toothpaste packs, but no idea what to do with them or how to bring them to life. So  I helped them . I trawled through their weighty brand bible and visualised a world for Billy (age 6) Lilly (age 4) and Milky (Age 18 months). I developed their personalities and devised a series of nine 30" ads, getting across the benefits of 'Brushtime' to kids, without ever preaching. There's three of them below, whilst following that is a 90" - the Nurdle Schmurdle - I created for the Pre-School Cartoonito channel. This song and dance spectacular marked bedtime on the channel and became a really popular appontment to view in its own right.



Billy is now of an age to start experimenting with mouthwash.