Innocent Kids
Innocent Smoothies for Kids, a popular brand amongst a certain type of Parent, but still remaining a bit niche. They needed greater awareness amongst Mums across the board. So they came to talk to us. We breathed life into their characters, introduced them to kids, created a whole, fruity, colourful world for them to live in and alerted mums and kids to the fun freebies in each pack in an imaginative but simple way.
Early days; meet the gang, tell kids about the free magnets.
So that worked. Let's soup up the magnets, and create a bit more of a world for the gang to inhabit. We had a load of fun developing this environment, playing around with textures and juxtaposing real and created elements. This spot was for the special shiny magnets, the other type on offer was glow in the dark.
It turned out that glow in the dark magnets was where it was at. So the next burst concentrated on that. We expanded the innocent world and introduced a baddy into it - meet the Fruit Dragon! Evil, glow in the dark magnet stealing rotter, taking them back to his nice, dark cave...