Innocent Smoothies for Kids, a popular brand amongst a certain type of Parent, but still remaining a bit niche. They needed greater awareness amongst Mums across the board. So they came to talk to us. We breathed life into their characters, introduced them to kids, created a whole, fruity, colourful world for them to live in and alerted mums and kids to the fun freebies in each pack in an imaginative but simple way. We created four commercials for them over a two year period. Here's my favourite...