LEGO Star Wars
We had Star Wars Clone Wars the animated series from Lucas. It was available for sponsoring, Hasbro declined, LEGO accepted. Over the next year LEGO watched its Star Wars range sales overtake Hasbro's significantly. More importantly though, we had great fun making these award winning spots, given the freedom by LEGO and Lucas Film to inject a great deal of humour in them. I've got a ton of these to choose from - here's a selection.

Then, OFCOM intervened - the link between the product and the show was too close. So we developed these spots, making a hero of the LEGO logo, whilst retaining a cheeky nod to classic Star Wars.
But we missed the LEGO men themselves... how to get them back in? We set up scenes featuring ordinary LEGO figures auditioning to be LEGO Star Wars figures...
And to finish off - the Ident THEY didn't want you to see... LEGO banned this one from broadcast, the prudes!