Post HFSS, Kellogg developed some more kiddy friendly cereals, such as Mini Max - bite sized parcels of whole wheat, complete with its very own walking, talking Griff Rhys Jones soundalike mascot... We suggested they sponsor Breakfast on our Boomerang channel, they agreed and have since come back for a second year. Here's some of the id's we created to celebrate this partnership and teach kids and mums a bit more about the brand.