We had to present at the MCV Conference in Nice. A Video Game industry event, full of young, media-savvy, hungover gaming professionals. The last thing they're going to want first thing in the morning is to be sold to. But we needed to sell to them... We had a message to give them, concerning Kids' buying habits how they influence their mums' shopping decisions and where Mums tend to do their shopping. We developed 'Open Your TMi's' as a way to get this message across, but more importantly, make them remember us primarily because we gave them a laugh...