We created a very successful digital campaign with Ubisoft for their Raving Rabbids franchise. So successful was it, in fact, that it overtook one of the biggest kids' brands in the world - Ben 10 - in terms of popularity on our site. Ben 10 was also our franchise. I decided to use that internally controversial point to our advantage and develop a tongue in cheek reel to help drum up new business for our 'white label' digital offerings.