Local Movie Marketing is typically a fraught business. Direction can change right at the last minute, there's always one eye on what's happening in the States and constant second, third and fourth guessing going on. Far easier to work direct with the studios. We had a very successful two year relationship with Sony Pictures in LA. We wanted to celebrate that and use it as a springboard to instigate more studio-direct projects, so we developed these reels to show off our work and drum up more interest.