Movie Integration
It's always interesting working on Movie releases, playing catch up as the studio's local marketing departments desperately try and 2nd, 3rd or 4th guess which direction to focus on for the release... sometimes taking changes up to the week of release itself. So we approached Sony pictures in LA and suggested they work with us direct. We would create a series of channel IDs for their biggest releases that put their amazing characters slap bang into the middle of engaging narratives within our world... These IDs went out all over Europe, the Middle East and Africa, and convinced other studios to follow suit...
To kick things off in style on Cartoon Network, we dropped the Smurfs off the Empire State Building.
For live action movies like Spiderman, the challenge was how to integrate their footage into our environment. We had to stay true to our brand whilst building a genuine narrative. We created a Cartoon Network cityscape and set Spidey loose in it.
Staying true to the theme of the movie whilst giving it a distinctly CN slant we created a set of dents for Cloudy that proved very popular with our viewers.